The Peel District School Board has been selected by the National School Public Relations Association (NSPRA) as a recipient of the 2014 Gold Medallion award for its Kindergarten Live! campaign, a series of media and information events to help parents prepare their children for school. The Gold Medallion award recognizes outstanding public relations programs in education and the Peel board was one of only seven winners selected across North America.
“To receive an award of this magnitude is an overwhelming honour. The Kindergarten Live! campaign is brand new, and to have this much support in its first year is so encouraging for us,” says Brian Woodland, director of communications and community relations. “At the Peel board, we are committed to inspiring success, confidence and hope in each student, starting in kindergarten. We know that to inspire students we have to inspire their parents too, and programs like Kindergarten Live! allow us engage parents in their child’s education.”
The Gold Medallion award is the highest award given by NSPRA in recognition of outstanding school public relations programs. The award has incredibly high standards and judges examine entries for special programs, projects and campaigns that are truly outstanding – combining insightful assessment, superb planning, creative communication and careful evaluation.
“The Peel board did a great job with Kindergarten Live!,” says Rich Bagin, NSPRA executive director. “The campaign was an effective multi-faceted approach to build awareness and understanding about full-day kindergarten to help parents prepare their children to start school. These are the kind of proactive examples we love to showcase because they’re smart and replicable.”
The Peel board serves more than 150,000 students in 242 schools across Brampton, Caledon and Mississauga. NSPRA is a non-profit professional association recognized as a leader in school communications, providing public relations and communications training and services to education leaders throughout North America. For more information about the Peel board please visit www.peelschools.org. For more information about NSPRA please visit www.nspra.org.
Media contact: Brian Woodland, Director of Communications and Community Relations, 905-890-1010 ext. 2812, [email protected]
Reference: Anne-Marie Brown, Communications Officer, 905-890-1010 ext. 2626, [email protected]